Category: Uncategorized

Millennials have been blamed for the “death” of countless industries, from casual dining to diamonds and everything in between. One industry we can confidently say this generation is not slowly killing? Fitness. Continue reading “The Best Strategies for Increasing Millennial Gym Memberships”

Gym ownership can be a satisfying career path. You get to do work you’re passionate about, help people reach goals and make transformations, create a supportive fitness community, and make a pretty decent living. Continue reading “5 Challenges of Owning a Gym and How to Overcome Them”

Can you believe that 2022 is just around the corner? It feels like only a minute ago we were all sanitizing our groceries, planning drive-by birthday parades, and scrolling through Tiger King memes. Continue reading “Is Your Fitness Club Ready to Make the Most of the 2022 New Year Rush?”

New club members often hit the ground running with optimism and great intentions. But in no time at all, members start looking at whether they’re hitting their goals fast enough and whether the money they’re spending on a club membership is really worth it. Continue reading “Top Reasons Members Quit the Gym and How to Overcome Them”

The pandemic has brought many issues to light, but chief among them is the importance of mental health. Continue reading “3 Strategies for Prioritizing Mental Health at Your Gym”

If you’re looking for ways to improve sales for your club, your first step is creating a clearly defined plan for generating and managing prospects. Continue reading “How to Effectively Manage Your Prospects and Optimise Conversions”

Are you happy with your club’s new member onboarding process? Are you giving new members what they need to succeed — and what your gym needs to ensure long-term member retention? Continue reading “Onboard For Success Highlights”

Did you know that it can cost 5X as much to attract a new gym member than it costs to keep your existing members? If you have devoted time, money, and resources on attracting new members but overlooked your gym member retention strategy up until now, there is no need to panic. We’re here to help with guidance from the Retention Guru himself, Dr. Paul Bedford. Continue reading “Retain For Success Highlights”

If you’re struggling with member retention and want to master the art of preventing cancellations and re-engaging members, you’ve come to the right place. In this installment of his three-part success series, the Retention Guru himself, Dr. Paul Bedford, tackles these tough questions: Continue reading “Re-Engage For Success Highlights”