Don’t be afraid of the brave new world of technology — now is the time to become a digital leader, and take advantage of new ideas to increase the profile and profitability of your club.
Category: Member Engagement
Top tips for driving member engagement
Member engagement: Keeping your members engaging with your facility is fundamental to your success and plays a huge part in member retention. The importance of keeping a continued conversation between member and club really is one that shouldn’t be disregarded. That’s why we’ve put together out top tips to help you keep your members engaging with you on a regular basis. Continue reading “Top tips for driving member engagement”
Happiest Gym in Britain 2016
It’s official, Oxygen Fitness in Barnet is the Happiest Gym in Britain 2016!
This year marked the start of the Happiest Gym in Britain competition and what a success it has been. Continue reading “Happiest Gym in Britain 2016”
Top reasons members quit the gym and how to overcome them
New members often start out on their fitness journey with great intentions. They have chosen to get active and healthy and on their mission to do so they have joined your club, this is great news. But now you have to keep them engaged. Continue reading “Top reasons members quit the gym and how to overcome them”
Top 10 Member Retention Tips
Member retention is a really important part of keeping your business healthy. Check out our top ten tips below./strong>
Engage with your members
Building strong relationships with your members is key to retention. Remember, a happy member is a loyal one. Continue reading “Top 10 Member Retention Tips”
How can your top 20 members help improve your retention?
Managing member retention is not an exact science. An individual’s experience is influenced by numerous factors, from the quality of the equipment to the availability of parking.
A good retention strategy will include a wide variety of activities and initiatives that will appeal to different members at different times. Continue reading “How can your top 20 members help improve your retention?”
Mobile Technology & the Health and Fitness Industry
Technology plays an integral part in our everyday lives and the amount of time we spend with our hands and eyes glued to our smartphones is ever increasing. There is an app for everything now, from learning a new language to organising a lift share. Continue reading “Mobile Technology & the Health and Fitness Industry”
How Content Marketing Can Benefit Your Club
Consumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is now either hanging up or a couple of expletives. Continue reading “How Content Marketing Can Benefit Your Club”
Free Guide to PR Success!
PR is an essential part of your club’s overall marketing mix. As an independent club you can’t always outspend the national chains, but in PR terms your local knowhow and media contacts can give you an advantage over the big boys! Continue reading “Free Guide to PR Success!”