Referral programmes are a great way to utilise your club’s strongest asset, your members.
The power that word of mouth holds really is something that can’t be paralleled. Continue reading “Referrals”
Tag: best practices
Prospecting
Going out and about into the local community is the perfect way to get high-quality leads and prospects. For some, your presence may simply serve as a reminder of your facility, for others, it may prompt them to take action on a goal or ambition. Continue reading “Prospecting”
Top 10 Member Retention Tips
Member retention is a really important part of keeping your business healthy. Check out our top ten tips below Continue reading “Top 10 Member Retention Tips”
Performance Workout
Key Performance Indicators (KPIs) allow you to focus on what is important to your business. For example, membership sales, retention rates, prospects generated, club attendance, billing collections etc. Continue reading “Performance Workout”
How Content Marketing Can Benefit Your Club
Consumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is now either hanging up or a couple of expletives. Continue reading “How Content Marketing Can Benefit Your Club”
Online Joining Workout!
The key to funneling those prospects towards joining is ensuring it as easy as possible for them to join. It is often said that the most challenging part of sales is not persuading the consumer that the product or service is great, but getting the prospect to cross the line and, essentially, part from their hard earned cash. Continue reading “Online Joining Workout!”
Close Out Workout!
Every club owner, manager and sales person wants to ensure those membership sales numbers are as high as they can possibly be for month end. But how can clubs do this effectively without spending a fortune on marketing campaigns, and without “spamming” their prospects?
The key is well measured, well timed and well executed campaigns. Continue reading “Close Out Workout!”