Technology plays an integral part in our everyday lives and the amount of time we spend with our hands and eyes glued to our smartphones is ever increasing. There is an app for everything now, from learning a new language to organising a lift share. Continue reading “Mobile Technology & the Health and Fitness Industry”
Tag: Club Management
Performance Workout
Key Performance Indicators (KPIs) allow you to focus on what is important to your business. For example, membership sales, retention rates, prospects generated, club attendance, billing collections etc. Continue reading “Performance Workout”
Referral Workout!
The easy-peasy way to increase membership sales and improve retention
Please raise your hand if you’ve ever been daunted by maintaining steady membership sales growth…
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How Content Marketing Can Benefit Your Club
Consumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is now either hanging up or a couple of expletives. Continue reading “How Content Marketing Can Benefit Your Club”
Booking Workout!
You’ve nailed your outreach, prospecting, tracking, and closing out. You’ve done your very best email and SMS campaigning and you’ve finally got the member over the line and made a membership sale. Continue reading “Booking Workout!”
Free Guide to PR Success!
PR is an essential part of your club’s overall marketing mix. As an independent club you can’t always outspend the national chains, but in PR terms your local knowhow and media contacts can give you an advantage over the big boys! Continue reading “Free Guide to PR Success!”