Every year we face the same old pre-Christmas lull. Everyone is bracing themselves for overspending, overindulgence, Continue reading “3 Ways to Beat the Christmas Lull and Increase Membership Sales in December”
Tag: Club Marketing
Happiest Gym in Britain 2016
It’s official, Oxygen Fitness in Barnet is the Happiest Gym in Britain 2016!
This year marked the start of the Happiest Gym in Britain competition and what a success it has been. Continue reading “Happiest Gym in Britain 2016”
Using ClubWise Campaign Manager to maximise sales and retention
When you combine your prospect and member database with the flexibility of the campaign manager, the result is an effective tool to maximise sales and retention.
In your prospect database there will be hundreds of people who you spoke to, but who didn’t commit to joining at the time. Continue reading “Using ClubWise Campaign Manager to maximise sales and retention”
Performance Workout
Key Performance Indicators (KPIs) allow you to focus on what is important to your business. For example, membership sales, retention rates, prospects generated, club attendance, billing collections etc. Continue reading “Performance Workout”
Referral Workout!
The easy-peasy way to increase membership sales and improve retention
Please raise your hand if you’ve ever been daunted by maintaining steady membership sales growth…
Ok thanks.
How Content Marketing Can Benefit Your Club
Consumers are bombarded with advertising and sales pitches in most aspects of their life, resulting in immunity to traditional marketing methods. They own DVRs to skip TV advertising, developed mental filtering to find their relevant content when visiting websites (ignoring online banners and buttons), and even the standard response to telemarketing is now either hanging up or a couple of expletives. Continue reading “How Content Marketing Can Benefit Your Club”
Close Out Workout!
Every club owner, manager and sales person wants to ensure those membership sales numbers are as high as they can possibly be for month end. But how can clubs do this effectively without spending a fortune on marketing campaigns, and without “spamming” their prospects?
The key is well measured, well timed and well executed campaigns. Continue reading “Close Out Workout!”