About ClubWise


About Us

ClubWise was developed by people with decades of experience in the fitness industry who understand the unique day-to-day challenges facing club owners. The ClubWise platform manages more than 1 million gym members worldwide for hundreds of health and fitness businesses.

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Our Story

ClubWise Founder Julian Matthews got his start in the health and fitness industry in 1989 after developing a program for fitness clubs in Australia. After spending years in the industry as a club owner and entrepreneur, he saw a need for an all-in-one club management system.

Julian founded ClubWise in 2001 with a clear mission: to create a simple, all-in-one club management solution that sets fitness clubs up for success.

As a club owner, I was frustrated with the overly complicated software options on the market and decided it was time to create a simpler solution. I wanted club owners to be able to spend less time on back-office tasks and more time with their club members.

– Julian Matthews, Founder and CEO

Over the past 20 years, ClubWise has evolved alongside the health and fitness industry but remains true to Julian’s passion for creating intuitive and positive experiences for customers and club owners alike.

Our Purpose

Our goal is to help remove the administrative headache that comes with running a gym while also offering a scalable solution that features unique engagement opportunities to help improve member retention. To achieve this goal, we’ve been driven by four key principles:



Understand what customers need.


Focus on what truly matters.


Keep it simple.


Help customers succeed in business.


Today, ClubWise offers a powerful, integrated suite of services for top-performing fitness businesses in North America, the UK, Ireland, and Australia. ClubWise’s client base includes everyone from the passionate owner-manager with one club to well-known franchisors, facilities management companies, and hotels. We’re trusted to provide both the technical capability and the operational know-how needed to help businesses grow and thrive.

Our Values



Develop simple yet sophisticated customer-driven solutions.
Generating New Business


Provide solutions that ensure customer success and growth.
Member App


Deliver the best customer experience possible.