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When spring and summer come along and the weather improves, people start looking for fun ways to get outside and enjoy it. Unfortunately for fitness club and gym owners, Continue reading “The Benefits of Offering Outdoor Fitness Classes at Your Club”

After several years of on and off lockdowns and social distancing, people are craving community. Continue reading “Retention Strategy Series: Building a Strong Club Community”

To many people, even business owners in fitness and other sectors, “branding” simply refers to the visual elements that represent a company. Continue reading “The Importance of Branding at Your Fitness Club”

Marketing is a vital component to the success of your fitness studio. Continue reading “5 Creative, Quirky Guerilla Marketing Ideas for Your Fitness Studio”

A promotional marketing campaign is a tried-and-true solution for fitness businesses looking to grow their memberships and profits. Continue reading “How To Execute Effective Promotion Campaigns at Your Fitness Club”

When the end of December and beginning of January roll around, people are eager to set and work toward new goals. Continue reading “10 Exciting Fitness Challenges to Minimize the February Attrition Spike”

Every year gyms, fitness clubs, and studios face the same old pre-holiday lull. Tis the season of overspending, overindulgence, and overstressing, which means most people can’t even begin to think about cramming another activity into their already busy schedule or parting with any extra money. Continue reading “5 Ways to Increase Club Membership Sales in December”

Millennials have been blamed for the “death” of countless industries, from casual dining to diamonds and everything in between. One industry we can confidently say this generation is not slowly killing? Fitness. Continue reading “The Best Strategies for Increasing Millennial Gym Memberships”